ATHLEISURE: TRENDING NOW – FROM GLAM TO ACTIVEWEAR

Remember the days when getting dressed ‘to the nines’ was the most the most talked about topic? Well, no one is giving up on that notion, but it’s worth noting that the fashion industry has been shifting and gravitating to more of a casual style. It’s very clear from the runways to street style that having the right set of workout clothes is key today. With gym and fitness lifestyles on the rise, it was just a matter of time before active wear and ready to wear crossed fashion paths. Fashion Designer Alexander Wang has been presenting edgy and casual collections for a few seasons. Other designers like Derek Lam, Tory Burch and Rebecca Minkoff have followed up with their own lines of ‘Athleisure’ wear (athletic-leisure) in stores and online. 

BEYONCE FOR IVY PARK



Times have changed and who doesn’t know someone who’s dieting and exercising or looking for their OHM at a yoga class? Just like you would need the right dress and stilettos for a special event, you will also want to own the right workout wardrobe. Gone are the days when women purchased sneakers just for working out. Perhaps you have noticed the top trend in fashion right now and within celebrities which is to wear a dress, well accessorized with a pair of casual sneakers. If you think about it, if you’re going from work directly to the gym after, then this an ideal and functional way to embrace this trend. 


Athleisure is becoming more common in both menswear and womenswear, think sweatpants and yoga pants outside of the gym. Women for years have gone gaga over their not so cheap Lululemon yoga pants. Now you know if designers took the leap over to the sportswear side and made it popular then celebrities were soon to follow suit. Last week TOPSHOP announced they’re launching an activewear line on April 14th and co-founded by Beyonce called Ivy Park. Their message, “to empower women, through sport.” Ivy Park has recruited top model Karlie Kloss as the face of the campaign. Other famous celebrities that have ventured into sportswear, Kate Hudson for Fabletics, Calia by Carrie Underwood and let’s not forget Rihanna as creative director of Puma. So how would you incorporate the athleisure wear to your everyday style? Grab your white hot sneakers and tell us, what are your go-to brands when it comes to fitness? 

KENDALL JENNER

KATE HUDSON

LILY ALDRIDGE

ROSIE HUNTINGTON-WHITELEY

NORDSTROM - Shop Workout & Yoga Photo credit: InStyle/Pinterest

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